For 72% of those surveyed, proposals intended to promote French production could represent an important criterion in their electoral choice. Among them, 21% make it a decisive criterion.
The survey covers only this age group. It nonetheless places support for French manufacturing among the trade-offs likely to weigh on part of the electorate as the 2027 election approaches.
Respondents say they are willing to spend an average of 134 euros on a product made in France that would cost 100 euros if it were produced abroad.
The gap is clearer among the youngest. Voters aged 18 to 24 say they are willing to pay 174 euros for an equivalent good, the highest amount recorded in the survey.
Price nevertheless remains the main obstacle. According to the poll, 44% of respondents want, as a priority, to make French products more financially accessible.
French production is cited as a priority for food products. Next, in order, come medicines, clothing, cars and military equipment.
This expectation, the survey indicates, must be reflected in specific commitments from candidates, capable of supporting and reviving French production while making it accessible to as many people as possible.